Apple Unveils New AI System, Apple Intelligence, at WWDC 2024

Apple’s Worldwide Developers Conference (WWDC) 2024, held on June 10, introduced several transformative updates, with the highlight being the new Apple Intelligence system. Set to debut in iOS 18, iPadOS 18, and macOS Sequoia, Apple Intelligence combines generative AI with personal context to provide highly relevant and useful features while prioritizing user privacy.


Apple Intelligence offers a range of capabilities designed to streamline and enhance user interactions. Leveraging the power of Apple silicon, it can understand and generate language and images, perform actions across apps, and utilize personal context to simplify daily tasks. These features, available initially in U.S. English, will begin rolling out in beta this fall, with some functionalities expanding over the next year.


A significant aspect of Apple Intelligence is its robust architecture, designed with privacy and efficiency in mind. One key component is Private Cloud Compute, which addresses the need for processing power beyond what local devices can handle.

Private Cloud Compute

Private Cloud Compute is a cloud-based solution for running large AI models. It uses Apple-silicon-powered servers that ensure user data remains private and secure. These servers do not retain user information, and the code is open to inspection by independent parties, reinforcing Apple’s commitment to transparency and security.


The user experience is at the heart of Apple Intelligence, with significant enhancements across various applications.


Siri is set to become much more useful and interactive with Apple Intelligence. Key improvements include conversational and contextual abilities, allowing Siri to retain context between requests, understand speech disfluencies better, and exhibit improved language comprehension. Siri can also guide users through tasks on their Apple devices, making it more helpful for troubleshooting and learning new features. It can access personal on-device data to fulfill requests and present relevant information, and users can now switch seamlessly between typing and speaking to interact with Siri. Additionally, Siri now features an elegant glowing light around the screen’s edge when active, enhancing the visual experience.

Other Features

Beyond Siri, Apple Intelligence brings a suite of other innovative features. Systemwide writing tools offer proofreading, tone adjustment, and the ability to rework text wherever it’s editable. Summarization tools allow users to quickly extract key information from text in formats like bullet points and lists. Smart Reply in Mail helps generate appropriate responses by analyzing incoming messages. Priority Notifications and Focus Mode ensure that users only see the most critical alerts and messages, reducing interruptions. Natural Language Search in Photos allows users to search for photos and videos using descriptive phrases.

Personal Reflections

While some features like AI-generated emojis seem a bit trivial to me, the enhancements to Siri and the detailed explanations provided by Apple set their offerings apart from similar features in other systems like Windows Recall. However, it’s curious that Apple Intelligence isn’t yet available on VisionOS. The AI photo editing capabilities are impressive, edging closer to what Google Photos offers.

Overall, the introduction of Apple Intelligence marks a significant advancement for Apple, emphasizing their commitment to innovation and user privacy. The upcoming beta release this fall will allow users to explore these new features and see how they enhance their daily interactions with their devices.

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